CHOICES
A publication of AAEA
Yan Heng (yheng@ufl.edu), is Assistant Research Scientist, Food and Resource Economics Department, University of Florida, Gainesville, FL.
Lisa House (lahouse@ufl.edu), is Professor and Department Head, Food and Resource Economics Department, University of Florida, Gainesville, FL.
This study was funded by the Florida Department of Citrus.
Nielsen grocery scanner data and a monthly consumer survey conducted by UF’s Florida Agricultural Market Research Center (FAMRC).
The COVID-19 pandemic has changed consumer grocery shopping choices and patterns. As consumers have looked for products that might boost their immune system, OJ has been seen as a convenient option to achieve this. By exploring both Nielsen grocery scanner data and a monthly consumer survey from April 2020 to March 2021, we provide a visual description of the dynamic changes in OJ consumers within the year of the pandemic.
