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Coming Attractions
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Consumers and Markets
Commodity Checkoff Programs
Gary W. Williams, Guest Editor
Currently, there are a number of advertising and promotion programs associated with agricultural commodities. 'Got Milk,' 'Pork, the Other White Meat,' 'The Fabric of Our Lives,' 'Beef, It's What's for Dinner,' and 'American Lamb from American Land' are examples of messages from various commodity boards who are attempting to impact the demand for their agricultural products. These messages typically are labeled as generic advertising and the institutional structure for funding them is referred to as commodity checkoff programs. This theme centers attention on why checkoff programs were instituted initially, how program benefits are measured, the costs associated with various programs, the evidence to support their existence, and the legal challenges surrounding checkoff programs.
Consumers and Markets
Tilling Latin American Soils
Peter D. Goldsmith, Guest Editor
Latin America has emerged as a dominant force within the global agri-food system, both as a demander and supplier of goods. While agribusiness investment occurs at a torrid pace, the region brings to light a number of fundamental issues facing the global community. For example, Brazil holds the world's largest reserves of tillable land. Should they be developed to meet the world's needs for food, feed, fuel, and fiber? At the heart of these fundamental issues is the tradeoff between the need for growth and the need to protect the vulnerable; in society and in the environment. This theme focuses on how governments, communities, firms, and the environment are juxtaposed when Latin America becomes the world's 'food basket' in the 21st century.
We are working on future theme coverage on Invasive Species, Livestock Future, the Farm Program, and Returns to Research and Extension, among other topics. See our thematic coverage page for a complete list and planned schedule.
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